Who we are ||
The Skinny is a lifestyle shop. A brand. A LIFESTYLE BRAND, if we may!
Our namesake ‘The Skinny’ is derived from a phrase often used by the founder, Erinn’s, grandfather: “What’s the skinny?”. Colloquially, this translates to ‘What’s in trend?’, ‘What’s happening?’, ‘What’s the inside scoop?’. Despite the perceivably misleading name, The Skinny is an all inclusive brand which seeks to accommodate all body types. Our company has grown with the intention of supporting not only inclusivity in fashion but in an effort to promote ethically manufactured and sourced brands.
We carry clothing and accessories that adults and kids will feel both good in and morally good about.
The Skinny had humble beginnings: With all her creativity and passion, in 2014 Erinn Trebaczkiewicz put The Skinny into action from the comfort of her own home. She was focused on making her dream a reality: to find success within the world of women and children’s fashion and accessories. In her basement in Edmonton, AB, Canada, Erinn retailed children’s and baby’s clothing sourcing a customer base from her blog. As The Skinny began to grow Erinn started selling women’s clothing, and moved her online boutique to a small pop-up space in Vacancy Hall. Eventually, with a lot of hard work, and three infants in hand, Erinn opened her first official storefront in 2017 at Kingsway Mall. Her mother-in-law Zofia Trebaczkiewicz stepped in to help Erinn with the boys so that Erinn could make it into her stores a few hours during the week. This paved the way for our grand placement at Southgate Centre. You can now find us located at Southgate, West Edmonton Mall, and at the Premium Outlet Collection.
The Skinny’s continued success is attributed to Erinn’s enduring drive and hard work, her indisputably supportive family and customer base, and the dedicated women working alongside her in her boutiques.
We appreciate you being here and reading our story, welcome to The Skinny family!
We are comprised of a small [but mighty!] group who contribute to this blog. We hope to bring pleasure to every aspect of your life in some way, from cooking, fashion, diy, decor, play and collaborations. This is our place to have fun, so lets do that shall we!
Meet the blog contributors:
Erinn || Owner + Operator. Designer + Shipper + Manager + Instagrammer + Buyer + Stylist + the Lady with many [many!] hats. Mother of three boys, which includes twins. She manages behind the scenes mostly, but you can often find her working the shop ‘floors’, as well. Always working + never sleeping.
2 thoughts on “WHO WE ARE”
Do you know when you will be getting more of the Oatmeal colored Erinn cardigans in?